NEW DESIGN

Bitch Sesh has a new design.  Gave it a logo, a pretty header and changed the colors.  You like?  It's important that you do, so really...if not, I'd love to hear your suggestions.  More than just content or product, people have to be visually pleased with what they consume. 

This brings me to Starbucks changing their logo.  I read an article released by the Associated Press yesterday that this will be Starbuck's 4th logo since 1971.  They have had the record gains this year, but did this company learn nothing about the recent GAP logo change debacle?  Starbucks has a product that hundreds of other companies in this world have, coffee.  Not only are they known world-wide, but they are excelling in getting consumers to pay more than double what they would at their competitors.  Why would they change their logo?  People naturally DO NOT like change.  Unless their logo has a big fat coupon that says $1.00 off when you bring this cup back in, the majority of the population is going to have a negative opinion about it.

In addition to changing it, they are taking off their brand, STARBUCKS COFFEE.  I'm assuming this is in an attempt to get people to be more familiar with the naked siren icon, but the company claims two reasons.  One is that they want to expand their product into other countries and a wider array of business lines. (great, you're still STARBUCKS).  In the article it stated that the company no longer felt the need to reinforce its brand at every turn.  The second is that the company feels it is a metaphor for them dropping their boundaries as a business and growing into other arenas.  (What? Sounds like spreading to the arena of shit shoveling to me).

The short of the long is the old saying, if it's not broke, don't fix it.  Granted the logo changes are very small and people will still drink the coffee. Customers bond with things they know.  Logos, images, colors and tag lines.  A company should never get so comfortable with who they are that they don't feel the need to brand themselves on their own products anymore.  IT'S WHO THEY ARE.  Starbucks is a treat for many people.  I know I don't drink it everyday, but when I do it puts a smile on my face to see that white grande cup with white lid, green logo with the siren and the words STARBUCKS COFFEE on it.

Do you like the new logo?  Bitch Sesh or Starbucks...or both. Wow me!